Crafted Through Generations
At Diamond Ateliers, every piece we create is built upon decades of craftsmanship, family heritage, and a deep passion for jewellery.
Our Journey
Tracing the legacy that shaped who we are today — from humble beginnings to the milestones that define Diamond Ateliers.
1960s
Beauty Jewels: Where It All Began
Don’s grandfather founded Beauty Jewels in a bustling shopping mall, focusing on fine gold jewellery. It was truly a family business — the five Siah brothers worked together to grow the brand from one humble store to four thriving outlets.
However, as times changed, the business eventually scaled back to a single shop.
1990s
Expanding Horizons with Sincere Jewels
In the next chapter, Don’s father started Sincere Jewels, shifting the family’s focus toward the international market. Through global trade shows and fairs, the family ventured into jewellery exports.
From a young age, Don and his siblings were involved — attending exhibitions, learning the ropes, and cultivating their passion for the craft.
2019
The Birth of Diamond Ateliers
After graduating, Don pursued his career full-time in consulting and founded Diamond Ateliers.
Starting from a private condo showroom, he met clients by appointment in the evenings and weekends, building a reputation for bespoke craftsmanship and personal service.
As the business grew, Don moved operations to a compact unit under Spaces, a coworking concept. Operating out of a space less than 50 square feet, Diamond Ateliers continued to flourish through word-of-mouth and client trust.
Today, we proudly celebrate a new milestone — the opening of our first retail store at The Centrepoint. We are excited to welcome you into our new home and continue crafting pieces that celebrate life’s most meaningful moments.